About Power Up with Lisa

Power Up with Lisa Logo

Our Mission

To empower people to Recognize Assess Take-Action™ — building awareness, confidence, and practical skills that keep them safe and strong in everyday life.

Our Vision

A world where everyone feels confident, capable, and empowered to live prepared, not scared.Through education, community, and action, we aim to make personal safety a way of life — not a moment of crisis.

About Power Up with Lisa

At Power Up with Lisa, we believe self-defense is more than a skill — it’s a mindset built on awareness, preparedness, and empowerment.

Founded by Lisa Davis — a U.S. Marine veteran, former police officer, & experienced self-defense instructor — our program was created to help individuals move through life with intention and confidence.

What began as a family vision has grown into a family-led mission to help people everywhere Recognize Assess Take-Action™ in everyday life.

Veteran-Owned • Woman-Owned • Purpose-Driven

Power Up with Lisa was built from a foundation of service and strength.

As a veteran & woman-owned company, we’re dedicated to empowering others to stay aware, make strong choices, and move through life with confidence — not fear.

Our mission is simple: help people everywhere Recognize Assess Take-Action™ to live Powered Up.

Our Story: How Power Up™ Came to Life

The vision for Power Up with Lisa began back in the 1980s.

As a teenager, Lisa sat with her younger sister, Tina, dreaming about how they could help people stay safe. They talked for hours, realizing that true safety starts before danger ever appears — with awareness, instinct, and action.

Tina sketched an eye with the word AWARE in the pupil, capturing the essence of their dream. Life moved forward — Lisa became a Marine, a police officer, and a self-defense instructor — but that vision never faded.

Tina's sketch (1981)

Lisa (left) & Tina (right) at Lisa's graduation (1981)

Lisa (left) & Tina (right) (2025)

Decades later, after teaching countless students, Lisa knew it was time to bring that early dream to life. She reached out to see if Tina was ready to bring their childhood dream of helping people stay safe to life. Tina’s response was immediate: “Hell yeah! Let’s do it."

Joined by Tina’s daughter, Jessi, their brainstorming reignited the same three pillars they had recognized years before:

Recognize Assess Take-Action™

And from that moment, RAT Power was born — a simple, memorable model designed to help people everywhere stay aware, trust their gut, and respond with confidence, not fear.

Meet the Power Up™ Team

  • Lisa Davis –– Founder & Lead Instructor

Lisa Davis is the Founder and Lead Trainer of Power Up with Lisa and the creator of the Recognize Assess Take-Action™ model — a simple, powerful framework that helps people build confidence, awareness, and readiness in everyday life.

Driven by a lifelong passion to protect and empower others, Lisa is dedicated to helping people live intentionally and stand in their own strength.

Her relatable, down-to-earth teaching style blends expertise with empathy — and while safety is a serious topic, she always makes room for humor and connection.

Lisa’s background includes serving her country as a U.S. Marine and her community as a Peace Officer, where she was recognized by the International Association of Women Police as Officer of the Year (2007).

She believes in a whole-body approach to health, mindset, and safety. As a Certified Personal Trainer and Nutrition Coach (NASM), and a 5th-degree black belt with over 40 years of martial arts experience, Lisa combines physical skill with mental and emotional readiness.

Today, Lisa leads programs that teach self-defense and awareness both online and in-person — empowering people of all ages to recognize danger early, assess their options clearly, and take confident, decisive action.

  • “Empowerment isn’t about fear. It’s about knowing your strength, trusting your instincts, and taking action with confidence.” — Lisa

When she’s not teaching, you can often find Lisa running the trails near her home with her dog, River — recharging in the same spirit of focus and awareness she teaches others to live by.

  • Tina –– Managing Partner
    & Co-Founder

    Tina has been part of Power Up since the beginning — first as the sister who helped bring Lisa’s early vision to life, and now as Managing Partner guiding the organization’s growth and impact.


    With strong leadership and a deep belief in empowerment through awareness, she ensures every part of Power Up’s mission reflects the family’s original values: connection, courage, and confidence.

  • Jessi — Social Media Specialist

    Jessi brings the next generation’s energy and creativity to Power Up with Lisa. As Lisa’s niece and Tina’s daughter, she helps carry the family mission forward through authentic storytelling, education, and social engagement.


    Her work helps new audiences discover the message at the heart of RAT Power — awareness, confidence, and taking action without fear.

  • Christy — Corporate Partnerships & Program Outreach

    Christy Pulkrabek leads business development & partnerships for Power Up with Lisa, helping companies and communities bring impactful safety and empowerment programs to their teams.


    With over 15 years of experience in sales, marketing, and events, Christy combines creativity and strategy to connect organizations with workshops that build confidence, awareness, and real-world readiness. She’s passionate about creating experiences that leave people feeling stronger, safer, and more connected.

  • CB — Instructor

    With over 40 years of martial arts experience, C.B. Bunkholt brings unmatched skill, focus, and heart to the Power Up with Lisa team. A 7th-degree black belt in both Hapkido and Tae Kwon Do, and a ten-year undefeated K.I.C.K. Super Featherweight Kickboxing World Champion, he inspires students to build confidence, strength, and real-world awareness through his empowering teaching style.


    Outside the studio, C.B. is the owner of AlterMed Acupuncture, where he provides holistic care through acupuncture and herbal medicine. With more than 25 years of experience, he helps individuals improve their health, reduce pain, and restore balance—so they can live stronger, healthier lives.

  • Duke — Instructor

    Duke brings over 30 years of martial arts experience and holds a 3rd-degree black belt, combining deep skill with a calm, confidence-building approach.


    With more than 25 years in law enforcement and over a decade of experience teaching martial arts and defensive tactics, he understands both the mindset and practicality behind real-world safety.


    Duke’s teaching style blends discipline, awareness, and encouragement — helping participants gain confidence, stay composed, and respond effectively under pressure.

Ready to Start Your Power Up™ Journey?

Stay Safe. Stay Strong. Stay Powered Up!

Explore Our ProgramsLearn the RAT Power Model